Smart Safety Platform (SSP)

Product Design

AI-driven video analytics system

At the end of 2016, several Internet companies are beginning to explore the market for smart hardware. Baidu is one of the largest AI and Internet companies in the world. Relying on its own resource advantages, Baidu has positioned its TV products as smart TV sharing systems.

I was working on Tools products for Baidu. Afterwards, I was asked to join the UX design for the new Smart TV team.

My day to day task and approach

Designing New Features Based on Market Insights and Aligning with Competitors

Customising Feature Design Based on Customer Needs and Feedback

Continuously Optimising User Experience

Establishing Design Systems

Brand and Strategic Design

Project Management and Task Follow-Up

Increase In Sales
Increase customer trust
Faster Product Cycles
Increase In Brand Awareness

Higher Company Valuation

Overview of key features

Enhancing Trust in AI Products through UX Design

The ‘Library’ feature encourages users to actively upload and train images of false alarms, ultimately building customer trust and reducing complaints.