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Product Designer | AI Startups | SaaS B2B | UK Global Talent

A UX/UI Product Designer with a Master’s in Service Design, extensive experience in AI-based SaaS products. Proven track record in enhancing user experience and driving product adoption. Roles at LenovoBaidu and startups. Skilled collaborator in cross-functional teams and an effective mentor in the technology sector. Read more

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SaaS|B2B|AI Driven Product

​Led the end-to-end design of a B2B SaaS platform that translates complex AI vision models into user-friendly solutions. Bridging advanced AI technology with real-world usability while driving measurable business impact.Key achievements include product adoption by the Edinburgh Council and securing a $6 million contract with the Brazilian Police Department.

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SaaS|B2B|AI driven Product

A feedback mechanism empowers users to control detection results while enabling the system to learn and improve accuracy over time.

This feature helped us rebuild customer trust in AI, which in turn drove business value for our product.

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SaaS|Complex System

A scalable access control system for managing real-time video surveillance, AI analytics, and event alerts. It enables admins to define and manage permissions with confidence, ensuring security, flexibility, and transparency across organisations of all sizes.

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SaaS|Complex System

Simplifies data management by allowing users to upload large datasets in one action. With real-time error detection and feedback, users can identify and fix issues before completing the upload.

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Service Design|UX Design

Led the design and development of an award-winning “Insurance camera”, driving innovation in auto insurance through smart image recognition. Work closely with stakeholders in an agile environment.

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AAPD Design Competition Gold Award

An AI Contract Assistant tool offers contract risk assessment and intelligent contract writing. It reduces informational asymmetry, enhances freelancers' negotiation power, and safeguards their personal and intellectual property rights. This product won the Gold Award at the 2023 AAPD Design Challenge.

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UXUI|Web Design

Redesigned the showcase website to tackle usability challenges, reduce bounce rates, and improve user engagement. Focused on responsive and user-centered design while revamping the design system to modernize principles and enhance inclusivity.

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Design System

A powerful library that scales team efficiency. Transform design team from enforcers of standards to champions of quality, driving superior results across the board.

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UXUI Design|App|Commercialize

Elevated Baidu’s content app for 50M+ users through data-driven design, driving engagement and session growth.

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UXUI Design|App|Video Streaming

With mobile short video browsing becoming a trend, we designed tailored short video features to address user churn, enhancing engagement based on our product's unique characteristics.

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User Research|MVP|Agile

Despite a tight timeline, my team and I successfully designed and launched the year's top-selling home entertainment system, setting new standards in the market.

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Period Comma addresses the ecological impact of menstrual products. Through an advanced vending machine and a user-friendly app, users can discover environmentally friendly menstrual products tailored to their needs. This service won the Service Design Challenge Award. As a winning team, we were invited to participate in Dutch Design Week.

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