Product Designer | AI Startups | SaaS B2B | UK Global Talent
A UX/UI Product Designer with a Master’s in Service Design, extensive experience in AI-based SaaS products. Proven track record in enhancing user experience and driving product adoption. Roles at Lenovo, Baidu and startups. Skilled collaborator in cross-functional teams and an effective mentor in the technology sector. Read more
SaaS｜B2B｜Product Design
Led the end-to-end design of a B2B SaaS platform that translates complex AI vision models into user-friendly solutions. Bridging advanced AI technology with real-world usability while driving measurable business impact.
Key achievements include product adoption by the Edinburgh Council and securing a $6 million contract with the Brazilian Police Department.
Service Design｜UX Design
AAPD Design Competition Gold Award
Led the design and development of an award-winning “Insurance camera”, driving innovation in auto insurance through smart image recognition. Work closely with stakeholders in an agile environment.
An AI Contract Assistant tool offers contract risk assessment and intelligent contract writing. It reduces informational asymmetry, enhances freelancers' negotiation power, and safeguards their personal and intellectual property rights. This product won the Gold Award at the 2023 AAPD Design Challenge.
UXUI｜Web Design
Design System
Redesigned the showcase website to tackle usability challenges, reduce bounce rates, and improve user engagement. Focused on responsive and user-centered design while revamping the design system to modernize principles and enhance inclusivity.
A powerful library that scales team efficiency. Transform design team from enforcers of standards to champions of quality, driving superior results across the board.
UXUI Design｜App｜Commercialize
UXUI Design｜App｜Video Streaming
Elevated Baidu’s content app for 50M+ users through data-driven design, driving engagement and session growth.
With mobile short video browsing becoming a trend, we designed tailored short video features to address user churn, enhancing engagement based on our product's unique characteristics.
User Research｜MVP｜Agile
Despite a tight timeline, my team and I successfully designed and launched the year's top-selling home entertainment system, setting new standards in the market.
Period Comma addresses the ecological impact of menstrual products. Through an advanced vending machine and a user-friendly app, users can discover environmentally friendly menstrual products tailored to their needs. This service won the Service Design Challenge Award. As a winning team, we were invited to participate in Dutch Design Week.
Senior Marketing Manager
Angela Kennedy
“Ran is the company’s sole UX/UI product designer, but she’s much more than that. She’s also our go-to for branding, graphic design, and even video editing—wherever there’s a need, Ran is there to help.”
Senior Business Development Manager
Mark Rainbow
“Xiaoran consistently delivered designs that aligned perfectly with our business objectives, helping us communicate value to clients and drive sales.”
Senior Computer Vision Engineer
Vladslav Terekhov
“XIaoran translated complex technical concepts into user-friendly designs, bridging the gap between advanced technology and users.”
Commercial Director
Vincenzo Roberti
“Xiaoran demonstrated remarkable entrepreneurial spirit as the sole designer in our startup.”
Front end developer
Sammy Macpherson
“Working with Ran was a seamless process. Their design files were always clear and precise, making the front-end development smooth and efficient.”
Executive Creative Director
Moosa Khan
“Ran has a strong human-centered design approach, consistently creating solutions that resonate with users while pushing the boundaries of creativity.”