UK Global Talent | Product Designer | AI Startups | SaaS B2B
A UX/UI Product Designer with a Master’s in Service Design, extensive experience in AI-based SaaS products. Proven track record in enhancing user experience and driving product adoption. Roles at Lenovo, Baidu and startups. Skilled collaborator in cross-functional teams and an effective mentor in the technology sector. Read more
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SaaS｜B2B｜Product Design
Service Design｜UX Design
Led UX research and AI-driven design to enhance user satisfaction, optimizing product desirability and efficiency. Key achievements include product adoption by the Edinburgh Council and securing a $6 million contract with the Brazilian Police Department.
AI driven insurance service include 'Insurance Camera', B-end Claim Data and management platform.
AAPD Design Competition Gold Award
UXUI｜Web Design
Developed in collaboration with a Taiwanese freelancer platform, the AI Contract Assistant tool offers AI-driven contract risk assessment and intelligent contract writing. It reduces informational asymmetry, enhances freelancers' negotiation power, and safeguards their personal and intellectual property rights. This innovative tool won the Gold Award at the 2023 AAPD Design Challenge.
Provide a more equitable display space for students' work. Strengthen graduates' interaction and connection with industry.
Design System
UXUI Design｜App｜Commercialize
A powerful library that scales team efficiency. Transform design team from enforcers of standards to champions of quality, driving superior results across the board.
During my time, especially in 2018 - 2019, Baidu Tieba had an impressive 54.35 million monthly active users, showing the app's widespread appeal and functionality. I led several major product redesigns that not only enhanced the user experience but also significantly boosted the app's reputation
UXUI Design｜App｜Video Streaming
User Research｜MVP｜Agile
With mobile short video browsing becoming a trend, we designed tailored short video features to address user churn, enhancing engagement based on our product's unique characteristics.
Despite a tight timeline, my team and I successfully designed and launched the year's top-selling home entertainment system, setting new standards in the market.
Period Comma addresses the ecological impact of menstrual products. Through an advanced vending machine and a user-friendly app, users can discover environmentally friendly menstrual products tailored to their needs. This innovative service earned us the Service Design Challenge Award. As a winning team, we were invited to participate in Dutch Design Week.
Senior Marketing Manager
Angela Kennedy
“Ran is the company’s sole UX/UI product designer, but she’s much more than that. She’s also our go-to for branding, graphic design, and even video editing—wherever there’s a need, Ran is there to help.”
Senior Business Development Manager
Mark Rainbow
“Xiaoran consistently delivered designs that aligned perfectly with our business objectives, helping us communicate value to clients and drive sales.”
Senior Computer Vision Engineer
Vladslav Terekhov
“XIaoran translated complex technical concepts into user-friendly designs, bridging the gap between advanced technology and users.”
Commercial Director
Vincenzo Roberti
“Xiaoran demonstrated remarkable entrepreneurial spirit as the sole designer in our startup.”
Front end developer
Sammy Macpherson
“Working with Ran was a seamless process. Their design files were always clear and precise, making the front-end development smooth and efficient.”
Executive Creative Director
Moosa Khan
“Ran has a strong human-centered design approach, consistently creating solutions that resonate with users while pushing the boundaries of creativity.”